TikTok is introducing a fresh option that allows them to lessen the volume of AI-created media appearing in their feeds. This step comes as the service announced that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
The update is being tested over the coming weeks before a global rollout. This shift comes amid a increase in AI content, spurred by recent video-generation tools.
The Broader AI Trend
Studies have shown that approximately a tenth of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A considerable share of this content is considered low-quality AI content, a label for poor-quality, factory-style content that is often nonsensical or bizarre.
Based on user feedback that many people enjoy content made with AI tools, from computer-generated images to informative clips, and we intend to provide users the ability to adjust the amount of that, based on their own preferences,” said a company executive.
Volume and Proportions
TikTok shared that there are presently 1.3bn videos on its network tagged as AI-generated. Collectively, over 100 m pieces of content are added to the app every day, making clips made by AI a minor part of its total content library.
User Control Features
Members will be in a position to reduce or increase the amount of AI-generated videos they view by opening the content preference setting in the application and choosing “AI-generated content”. Further subjects that can already be modified under the filter cover news, fashion, beauty, and movement.
Platform Guidelines
TikTok’s policies oblige users to label lifelike AI-made content, and it prohibits malicious deepfakes of public figures or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its community policies.
Furthermore, the platform will henceforth add an AI-generated tag to content produced via its proprietary AI systems, or identified by an cross-platform project for identifying AI-generated material. This action is aimed to deter users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The platform is furthermore launching a two million dollar awareness program for professionals and organizations to develop learning resources about ethical AI use. This initiative will assist educational bodies dedicated to training coding and technology.
Platform Protection
The video-sharing app has justified its safety measures, during discussion over intentions to lay off hundreds of safety staff in the United Kingdom. The company is expected to eliminate a significant number of roles in its user protection division in the UK capital, with labor groups and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A company official explained that human moderation would remain essential, but automated tools can safeguard staff by filtering out the most distressing content before it is viewed by humans. The platform reported a 76% decrease in shocking and graphic content seen by human moderators over the previous year due to reliance on its machine learning processes.
It is vital to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with harmful content as rapidly, which is why a significant AI assistance is proving valuable work at speed.”
